Sr. Product Marketing Manager
Core
Lead digital customer experience product solutions and enterprise strategies to enable customer-experience transformation and digital innovation.
Role type
Senior Product Marketing Manager
Builds
Digital customer experience product solutions and product roadmaps
Domain
Insurance industry + Digital transformation
Deliverable
product features
Required skills
Product strategy definition, cross-functional team leadership, prototype/POC/MVP scoping and delivery, executive stakeholder management, marketing requirements definition, IT and operations partnership, competitive landscape assessment, go-to-market strategy development, measurement strategy and KPI reporting, emerging technology exploration
Preferred skills
Advanced analytics, design tool proficiency, customer data platform expertise
Technologies
Power BI, Figma, Segment
Responsibilities
Evaluate enterprise opportunities and scope delivery of prototypes/POCs/MVPS, lead key transformation initiatives with cross-functional teams, drive test and learn environments for new capabilities, collaborate with stakeholders to develop marketing requirements and user stories, partner with IT and operations to execute product roadmaps, track innovation trends in the insurance industry, create competitive benchmarks, explore emerging technologies for data insights, define measurement strategies and reporting requirements, measure and report on digital marketing data and KPIs
Seniority
Senior, hands-on IC
