Content Marketing Strategist
Core
Develop content strategy and assets for B2B campaigns, focusing on GEO/AEO and the customer journey to drive brand awareness and lead generation.
Role type
Content Marketing Strategist
Builds
Content campaigns, blog posts, whitepapers, case studies, email newsletters, social media content, and website copy for microsites and landing pages.
Domain
B2B SaaS / Insurance
Deliverable
product features
Required skills
B2B marketing strategy, GEO/AEO, data-driven storytelling, project management, KPI definition, content categorization, AI tool utilization
Preferred skills
Insurance industry experience, website content structuring
Technologies
AI tools, SEO/GEO tools
Responsibilities
Create high-quality content across various formats; serve as a trusted content knowledge expert for assigned business areas; partner with internal teams to develop customer-focused digital content; collaborate with product, sales, and customer success teams to identify key messages; champion best practices for content development and distribution; help manage brand tone, style, and voice guidelines; establish KPIs for measuring content performance and ROI.
Seniority
Senior, hands-on IC