Product Manager
Core
Owns the strategy, customer value proposition, market positioning, growth, and long-term performance of a portfolio of B2B events, treating them as business products.
Role type
B2B Event Product Manager
Builds
B2B events and their associated business outcomes
Domain
Events and exhibitions industry
Deliverable
product features
Required skills
B2B product management, operational planning, project management, cost control, supplier management, stakeholder relationship management, market analysis, budget management, cross-functional team leadership, KPI monitoring, ERP systems knowledge, Microsoft Office proficiency
Preferred skills
Oracle ERP systems experience
Responsibilities
Oversee all phases of the event lifecycle including planning, positioning, branding, execution, and performance analysis; Maintain strong relationships with exhibitors, sponsors, associations, and sector entities; Track market trends, participant behavior, and industry innovations to identify opportunities; Control event budgets ensuring revenue, profitability, and financial sustainability; Lead and guide cross-functional teams including sales, marketing, and operations; Monitor event KPIs, conduct performance analyses, and present reports to senior management; Create and track schedules for event organization including supporting areas like sales, marketing, and operations