Growth Marketing Manager
Core
Drive long-term user engagement, membership renewal, and referral-led growth to maximize lifetime value and subscriber consistency.
Role type
Growth Manager (Retention)
Builds
Scalable retention systems, referral programs, renewal journeys, and engagement loops for a fitness membership platform.
Domain
Fitness & Wellness / SaaS Membership
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Analytical thinking, experimentation-led growth mindset, lifecycle intervention design, data-driven strategy, cohort analysis, funnel optimization
Preferred skills
User behavior influence, habit formation strategies, viral growth mechanics, cross-functional collaboration
Technologies
CRM systems, engagement platforms, analytics tools, experimentation frameworks
Responsibilities
Own and scale referral engine and viral growth initiatives; Drive membership renewal strategies across user cohorts; Analyze cohort behavior and retention patterns to identify drop-offs; Build and run structured growth experiments to improve retention metrics.
Seniority
Individual Contributor, mid-level specialist