Analista de Marketing Digital
Core
Driving customer base growth for a professional school training cosmetic formulators through strategic and operational digital marketing.
Role type
Digital Marketing Analyst
Builds
Marketing campaigns, sales funnels, and brand growth initiatives for a cosmetic education school
Domain
Education / Cosmetics Industry
Deliverable
product features
Required skills
Digital marketing strategy, social media management, paid media (Facebook Ads, Google Ads), email marketing, SEO, marketing automation (RD Station, ManyChat), data analysis (Excel, KPIs), website management
Preferred skills
WordPress, Google Drive, Trello, RD Station CRM, knowledge of the cosmetic market
Technologies
RD Station, ManyChat, Facebook Ads, Google Ads, Excel, WordPress, Google Drive, Trello
Responsibilities
Plan and execute digital marketing campaigns across paid media, email, and social channels; configure marketing automation flows; monitor campaign performance and optimize for ROI; maintain company websites; analyze marketing metrics to identify improvement areas.
Seniority
Individual Contributor