Content Marketing
Core
Execute a comprehensive content strategy to align with marketing goals and brand voice, creating high-quality long-form and short-form content for various channels.
Role type
Content Marketing Manager
Builds
Blogs, e-books, whitepapers, case studies, booth banners, LinkedIn ad copy, pitch decks, email campaigns, and social media posts
Domain
B2B SaaS
Deliverable
product features
Required skills
SEO optimization, content strategy development, long-form writing, short-form copywriting, data analysis for content performance, CRM & marketing automation tool proficiency
Preferred skills
B2B SaaS experience, independent project management
Technologies
CRM, marketing automation tools
Responsibilities
Create high-quality long-form content (blogs, e-books, whitepapers, case studies), produce short-form content for multiple channels, optimize content for SEO, analyze content performance metrics, collaborate with cross-functional teams
Seniority
Mid-level (4-6 years experience)