Marketing Manager
Core
Data-driven marketing manager responsible for end-to-end campaign execution, customer funnel optimization, and strategic growth partnerships within the mobility sector.
Role type
Senior Growth Marketing Manager
Builds
Full-funnel integrated campaigns, customer advocacy frameworks, and data-driven loyalty programs
Domain
Mobility / Growth Marketing
Deliverable
product features
Required skills
Data analysis, multi-channel campaign management, partner ecosystem integration, commercial metrics optimization, GenAI tool usage
Preferred skills
Predictive modeling, workflow automation, cross-functional collaboration
Technologies
Salesforce, Marketing Cloud, Tableau, PowerBI, GenAI
Responsibilities
Analyze customer data to diagnose funnel friction and inform campaign strategy; Execute end-to-end paid and owned channel campaigns; Manage external agencies and co-marketing partnerships; Track and optimize commercial metrics (LTV, CAC, Churn, Brand Share of Voice)
Seniority
Senior, hands-on IC
