EOI: Data & Insights Manager (Marketing Data, Reporting & Insights)
Core
Develop marketing and ticketing performance dashboards, deliver actionable insights on campaign ROI, and forecast demand to support lifecycle marketing strategy.
Role type
Marketing Data & Insights Manager
Builds
Marketing performance dashboards, audience segmentation profiles, and commercial recommendations
Domain
Event ticketing and live entertainment marketing
Deliverable
dashboards & analysis
Required skills
Marketing analytics, data analysis, Excel, BI tools, SQL, large dataset handling, ticketing metrics, cross-functional collaboration
Preferred skills
Salesforce Marketing Cloud, advanced SQL
Technologies
Looker, Salesforce Marketing Cloud, SQL, Excel
Responsibilities
Develop and maintain marketing and ticketing performance dashboards; Forecast demand and support lifecycle marketing strategy; Measure marketing contribution to ticket sales and analyze paid media performance; Partner with lifecycle and CRM teams on segmentation and audience logic; Present insights and performance results to senior stakeholders
Seniority
Mid-Senior, hands-on IC