Social Media & Content Marketing Manager (m/w/d)
Core
Strategically planning, creating, and publishing B2B content across social media channels and media outlets to drive brand awareness, reach, and demand generation for event industry clients.
Role type
Social Media & Content Marketing Manager
Builds
Social media campaigns, PR content, and media placements for Trailblazer Summits events
Domain
Event industry / B2B Marketing
Deliverable
product features
Required skills
Social media strategy, content creation, community management, performance analysis, PR content writing, media placement, SEO basics, tool proficiency (ChatGPT, Canva, CMS)
Preferred skills
B2B marketing experience, SEO experience
Technologies
ChatGPT, Canva, Content Management Systems, Google Search Console, SISTRIX
Responsibilities
Conceive, create, and publish target-group-specific content for LinkedIn, X, and Instagram; Develop and manage content marketing measures along the B2B customer journey; Identify trends and write expert articles, advertorials, and press releases for media placement; Test new content formats and innovative approaches; Analyze performance via KPIs and derive optimization measures