Digital Growth Specialist
Core
Optimizing digital acquisition and onboarding funnels, managing performance marketing campaigns, and driving conversion rate optimization across European markets.
Role type
Digital Growth Specialist
Builds
Customer acquisition campaigns and optimized onboarding journeys for a fintech platform
Domain
Fintech / Digital Marketing
Deliverable
product features
Required skills
Performance marketing, Conversion rate optimization (CRO), A/B testing, Data analysis, Campaign management, Analytics tool configuration, Content strategy
Preferred skills
Google Ads, Meta Ads, GA4, GTM, SEO, Design tools
Technologies
GA4, GTM, Google Ads, Meta Ads
Responsibilities
Own and optimize digital marketing and customer acquisition activities across multiple performance channels; Plan, execute, and continuously optimize data-driven campaigns with a focus on growth, conversion, and user activation; Analyze key funnel, performance, and customer behavior metrics to identify optimization opportunities; Drive conversion rate optimization across the customer journey, including landing pages, CRO initiatives, and A/B testing; Support the implementation and continuous development of tracking, analytics, and marketing setups using tools such as GA4 and GTM; Coordinate and execute digital marketing initiatives across multiple European markets; Develop and optimize campaign assets, messaging, and digital content to improve marketing performance; Contribute to the ongoing development of digital platforms and content structures to enhance user experience; Identify new growth opportunities, technologies, and digital marketing trends to continuously evolve the marketing strategy
Seniority
Mid-level, hands-on IC