Content & Marketing Executive
Core
Creating engaging content and marketing campaigns across multiple channels to support a new software platform launch and drive customer engagement.
Role type
Content & Marketing Executive
Builds
Content for websites, blogs, email campaigns, and social media; marketing materials for a new software platform
Domain
B2B software / digital marketing
Deliverable
product features
Required skills
Content writing, copywriting, proofreading, editing, SEO content creation, campaign planning, content management systems usage, CRM systems usage
Preferred skills
Journalism background, energy sector experience, B2B marketing experience, email marketing management
Technologies
Content management systems, CRM systems, marketing platforms
Responsibilities
Creating content for websites, blogs, email campaigns, and social media; writing audience-focused copy; supporting new software platform rollout; reviewing and updating marketing materials; researching industry trends; assisting with campaign planning; proofreading and editing content; monitoring content performance
Seniority
Individual Contributor, mid-level
