Senior Manager, Marketing Strategy & Performance
Core
Designing, planning, and executing marketing measurement capabilities (including marketing mix modeling) to optimize marketing effectiveness and drive sustainable growth for Marriott International.
Role type
Senior Manager, Marketing Strategy & Performance
Builds
Marketing measurement capabilities and strategic initiatives for Marriott International's global enterprise
Domain
Hospitality / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing mix modeling (MMM), A/B testing, strategic project execution, critical thinking, data analysis in Excel/Power BI/Alteryx, change management
Preferred skills
Marketing experiment/pilot design (matched-market, pre/post, people-based)
Responsibilities
Support and execute on marketing performance projects, particularly related to marketing mix models; Support the planning and coordination of efforts for identified project initiatives
Seniority
Senior, hands-on IC with strategic oversight
