Senior Manager, Marketing Strategy & Performance
Core
Designing, planning, and executing marketing measurement capabilities (including marketing mix modeling) to optimize marketing investments and drive sustainable growth for Marriott International.
Role type
Senior Manager, Marketing Strategy & Performance
Builds
Marketing measurement capabilities and strategic insights for global enterprise growth
Domain
Hospitality / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing mix modeling (MMM), A/B testing, strategic project execution, critical thinking, data analysis in Excel/Power BI/Alteryx, stakeholder management
Preferred skills
Marketing experiment/pilot design (matched-market, pre/post, people-based), change management
Technologies
Power BI, Alteryx, Excel
Responsibilities
Execute marketing performance projects related to marketing mix models; coordinate project initiatives to ensure delivery against strategic priorities; build actionable insights and reporting to optimize marketing investments; manage complex stakeholder interactions; partner with Analytics and Finance teams on marketing measurement processes; drive change management and lead implementation of project initiatives
Seniority
Senior, hands-on IC with strategic oversight