SEO Manager
Core
Own and execute organic search, local search, and answer engine optimization (AEO) strategy to drive visibility and lead generation across traditional search engines and emerging generative AI platforms.
Role type
Senior SEO Manager (Team Lead)
Builds
Organic search visibility and lead generation programs for a large plaintiff law firm
Domain
Legal services / Digital Marketing
Required skills
SEO strategy, team management, generative AI optimization, technical SEO, local SEO, content optimization, competitive analysis, analytics tool proficiency, UX influence, CMS management
Preferred skills
Legal industry experience, Salesforce experience
Technologies
Conductor, SEMrush, Mouseflow, Google Analytics 4, Supermetrics, Google Business Profile, BrightLocal, Authority Labs
Responsibilities
Execute SEO and AEO strategy, manage direct reports, lead cross-functional initiatives, analyze and present performance metrics, test new tools and strategies
Seniority
Senior, hands-on IC with team leadership