Marketing manager
Core
Driving registrations and sales for exclusive entrepreneur events (Founders Mind, Founders Camp) through performance marketing and lead generation.
Role type
Performance Marketing Manager (Event Growth)
Builds
Exclusive entrepreneur events and conferences
Domain
Entrepreneurship ecosystem / Event marketing
Deliverable
product features
Required skills
Performance marketing (Meta Ads, Google Ads), Lead generation, Funnel optimization, Email marketing automation, CRM management, Copywriting for sales, Data analysis (conversion rates, CAC, CPA), Campaign planning
Preferred skills
Event/conference marketing experience, GA4 and attribution analysis, AI tools for research and content
Technologies
Meta Ads, Google Ads, Marketing automation platforms, CRM systems, GA4
Responsibilities
Generate leads and direct sales for events, Plan and execute paid and organic campaigns, Optimize conversion paths (landing pages, forms, funnels), Manage email nurturing sequences, Collaborate with event and sales teams, Analyze campaign metrics and test new channels
