Executive/Assistant Manager, Digital Marketing (1 year contract)
Core
Coordinate the implementation and operationalization of CRM and Customer Data Platform (CDP) capabilities to support B2C marketing and B2B engagement workflows.
Role type
Executive/Assistant Manager, Digital Marketing (Martech Implementation)
Builds
Configured and integrated CRM/CDP systems, data pipelines, segmentation logic, and marketing automation workflows for B2C and B2B use cases.
Domain
Digital Marketing, Customer Data Platforms, Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
CRM and CDP implementation, data integration, use case operationalization, data governance, data quality validation, marketing automation configuration, project management, agency management, analytics dashboarding
Preferred skills
Experience with Tealium, Segment, Salesforce, Treasure Data, Braze, Salesforce Marketing Cloud, Dynamics 365, HubSpot, GA4, Google Tag Manager, PowerBI, Tableau, Looker Studio
Technologies
Tealium, Segment, Salesforce, Treasure Data, Braze, Salesforce Marketing Cloud, Dynamics 365, HubSpot, GA4, Google Tag Manager, PowerBI, Tableau, Looker Studio
Responsibilities
Translate business requirements into system configurations and data structures; support integration of data from ticketing, CRM, website, and marketing platforms; translate use cases into segments, workflows, and activation logic; design CRM pipelines for B2B functions; ensure cross-system data flows and data governance compliance; assist in data collection and analysis to generate insights for segmentation strategies.
Seniority
Mid-level, hands-on IC