Specialist Content Strategy CK EMEA
Core
Leading the seasonal go-to-market content strategy and calendar for Calvin Klein's e-commerce site, aligning merchandising and marketing channels to drive sales and conversion.
Role type
Specialist Content Strategy (eCommerce)
Builds
Seasonal onsite campaign content, user journeys, and creative asset briefs for the Calvin Klein e-commerce platform.
Domain
Fashion retail / eCommerce
Deliverable
product features
Required skills
Strategic planning, cross-functional coordination, data analysis (investment, sales, conversion), project management, team leadership, translation agency management
Preferred skills
None stated
Technologies
None stated
Responsibilities
Own and manage the seasonal go-to-market onsite campaign strategy and calendar; Brief content requirements into the Marketing team using data and insights; Oversee the briefing of site journeys and campaign assets to in-house copywriter, designer, and UX; Support and manage the Junior Specialist/Coordinator; Project manage strategic and campaign-related briefings; Analyse campaign performance and coordinate post-campaign analysis; Manage the relationship with the translation agency.
Seniority
Specialist, hands-on IC with team support
