Product Manager
Core
Developing and implementing business and marketing plans for a medical imaging and pharmaceutical product portfolio in Brazil.
Role type
Country Product Manager (Medical Imaging/Pharma)
Builds
Marketing strategies, product life cycle plans, and promotional initiatives for diagnostic and interventional imaging products.
Domain
Medical Imaging / Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Market segmentation, pricing strategy, product life cycle management, digital marketing, market intelligence analysis, Integrated Business Planning (IBP), key opinion leader (KOL) relationship management, sales team training development.
Preferred skills
Experience in radiology or interventional radiology markets, knowledge of LATAM healthcare landscape.
Technologies
Digital marketing tools, market intelligence platforms.
Responsibilities
Drive marketing activities including segmentation, pricing, and promotional initiatives; lead new product launch plans; collaborate with sales and general management to implement strategies; develop promotional strategies based on market trends; identify competitive activities; manage cluster marketing investment plans and ROI; develop training plans for sales and healthcare professionals; lead demand forecasting and IBP; monitor market intelligence to gain market share.
Seniority
Mid-level, hands-on IC
