Lead, Performance & Outcomes Marketing
Core
Lead the development of scalable, performance-led commercial solutions across SPH Media's ecosystem to drive measurable business impact for clients.
Role type
Lead, Performance & Outcomes Marketing
Builds
Integrated cross-platform commercial solutions leveraging digital, social, print, audio, content, data, and omnichannel media assets
Domain
Media & Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic planning, revenue generation, cross-platform solutioning, sales enablement, media strategy, campaign measurement, team leadership, operational efficiency, monetization strategy, stakeholder alignment
Preferred skills
Performance marketing frameworks, sales partnership, operational structure design, commercial consultancy
Technologies
Digital, social, print, audio, content, data, events, omnichannel media assets
Responsibilities
Drive growth of performance and outcomes-based advertising business, develop repeatable performance marketing frameworks, mentor and guide the performance marketing team, improve workflow efficiency and speed-to-market, build integrated cross-platform commercial solutions, strengthen campaign measurement and reporting frameworks
Seniority
Lead, strategic operator & team leadership
