B2B Content writer
Core
Creating high-quality B2B content for brand and demand generation campaigns, including blogs, email campaigns, sales collaterals, and social media assets.
Role type
B2B content writer and strategist
Builds
SEO-optimized blogs, email campaigns, sales collaterals, microsite content, and social media assets
Domain
B2B / SaaS / Technology / Marketing
Deliverable
product features
Required skills
B2B content writing, content strategy, SEO, demand generation, campaign messaging, competitor research, keyword research, GenAI tools, analytics tools, content publishing platforms
Preferred skills
Creative thinking, ability to write authentically without marketing speak
Responsibilities
Creating high-quality content for brand & demand generation campaigns, managing content/editorial calendars, developing SEO-optimized blogs and sales collaterals, supporting ABM campaigns, conducting competitor and keyword research, analyzing content performance metrics
Seniority
Mid-level (4+ years experience)