Growth Marketing Manager
Core
Managing a team of 10-11 marketeers and sales experts to drive scalable growth, refine brand proposition, and optimize marketing operations across 8 European markets for a bike subscription service.
Role type
Senior Growth Marketing Manager (Team Lead)
Builds
Scalable growth strategies, paid channel campaigns, affiliate partnerships, and loyalty programs for a bike membership platform.
Domain
Mobility / E-commerce / B2C & B2B
Deliverable
Product features (growth strategies, campaigns, pricing models)
Required skills
Team management, B2C growth marketing, digital campaign management, loyalty strategy, E-commerce, pricing strategy, media buying optimization, stakeholder management, analytical skills
Preferred skills
Entrepreneurial mindset, experience in international fast-paced environments
Technologies
None explicitly stated
Responsibilities
Manage and mentor a team of 10-11 channel marketeers and sales experts; Develop paid channel campaigns, affiliate partnerships, and B2B sales tactics; Refine media buying and targeting strategies to optimize sales funnel ROI; Lead pricing and promotions calendar to optimize supply and demand; Develop app/email campaigns and A/B tests for member retention; Act as liaison with country managers, Finance, and Tech/Data teams
Seniority
Senior, hands-on IC with team leadership