Marketing Analytics Manager
Core
Own end-to-end measurement, tracking, and reporting for agency clients, including ad operations, performance analytics, and AI-driven automation.
Role type
Marketing Analytics Manager (Ad Operations & AI Automation)
Builds
Client tracking infrastructure, performance dashboards, and automated reporting workflows
Domain
Digital Marketing / Ad Tech / AI Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
GA4, Google Tag Manager (web/server), Meta Conversions API, Google Enhanced Conversions, TikTok Events API, LinkedIn Insight Tag, HTML/CSS/JavaScript debugging, digital attribution modeling, Looker Studio, AI tool fluency (Claude/Claude Code)
Preferred skills
SQL (BigQuery/Postgres), Marketing Mix Modeling, incrementality testing platforms, agency experience
Technologies
GA4, GTM, Meta Pixel, Conversions API, Google Ads, TikTok Pixel, LinkedIn Insight Tag, Looker Studio, Claude, Claude Code, Codex
Responsibilities
Set up and maintain client tracking (pixels, APIs, data layers), build and maintain performance dashboards, run QA audits on data firing, generate ad hoc analyses and recommendations, automate reporting and anomaly detection using AI tools, build internal AI infrastructure and SOPs
Seniority
Mid-level, hands-on IC
