Analista de Conteúdo Sênior
Core
Senior Digital Content Analyst responsible for strategic planning, creation, and optimization of digital content to strengthen brand, engage audience, and drive enrollment growth for an international bilingual educational institution.
Role type
Senior Digital Content Analyst
Builds
Digital content assets (written and visual) across social media, email, website, and blog for an educational campus
Domain
Education / Digital Marketing
Deliverable
product features
Required skills
Digital content strategy, editorial calendar management, multi-channel content creation, performance analytics, market research, competitive benchmarking, digital storytelling, community management, CRM/CMS management, SEO, Google Ads, Meta Ads, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere)
Preferred skills
Prior experience in the education sector, interest in international education and educational innovation
Technologies
HubSpot, Salesforce, Google Analytics, Google Ads, Meta Ads, Adobe Creative Suite
Responsibilities
Manage editorial calendars and workflows; Create and publish written and visual content for multiple channels; Monitor and analyze performance indicators (traffic, engagement, conversion); Conduct market research and competitive benchmarking; Execute multimedia storytelling and event coverage; Manage digital community interactions and engagement; Collaborate with Marketing and Admissions teams on content contribution to acquisition and conversion goals
Seniority
Senior, hands-on IC