Analista de performance México
Core
Performance Marketing Analyst driving digital growth and revenue by managing external agencies and optimizing full-funnel acquisition strategies for ecommerce channels.
Role type
Performance Marketing Analyst
Builds
Digital acquisition campaigns and revenue growth for ecommerce (.com and app)
Domain
E-commerce / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, external agency management, full-funnel acquisition, digital ad ecosystem knowledge (Google, Meta, TikTok), KPI analysis (ROAS, CAC, Conversion Rate), cross-functional collaboration
Preferred skills
Business growth mindset, strategic data-to-decision translation, high-level partner ownership
Technologies
Google Ads, Meta Ads, TikTok Ads, Retail Media
Responsibilities
Coordinate and manage external performance marketing agencies; Align digital media strategies with ecommerce business objectives; Monitor and analyze digital campaigns across platforms; Track and optimize key KPIs; Collaborate with Ecommerce, CRM, BI, and Commercial teams; Identify growth opportunities in acquisition and conversion efficiency; Manage media plans, pacing, and commercial results; Generate performance reports for decision-making; Ensure measurement best practices and attribution tracking.
Seniority
Mid-level, hands-on IC