Digital Marketing Specialist (Affiliate/Refferal Programs/Webinars)
Core
Strategic Growth Marketer enabling B2C and B2B growth initiatives through webinar coordination, performance review, and data-driven optimization for a Legal Tech firm serving expats and entrepreneurs.
Role type
Growth Marketing Specialist (Strategy & Enablement)
Builds
Growth strategies, webinar/event programs, and optimized marketing funnels for a Legal Tech platform
Domain
Legal Tech / B2C & B2B SaaS
Deliverable
product features
Required skills
Growth strategy, data analysis, webinar/event management, CRM lifecycle management, no-code automation, performance marketing review, stakeholder alignment
Preferred skills
Experimentation roadmap design, funnel optimization, external provider management, AI tool integration
Technologies
Zapier, Make, Gensy.ai, CRM systems, marketing automation platforms
Responsibilities
Coordinate and oversee webinars with lawyers; Review and guide performance marketing initiatives across paid media, SEO, and email; Maintain and optimize CRM lifecycle flows; Manage and supervise freelancers and external providers; Own and maintain marketing reporting and dashboards
Seniority
Mid-level, hands-on IC
