Marketing Manager
Core
Lead brand growth and strategy for a premium D2C home decor brand across digital channels and global markets.
Role type
Senior Marketing Manager (D2C)
Builds
Digital-first brand campaigns, product launches, and global market expansion for a home furnishings company.
Domain
D2C E-commerce / Home Decor / Premium Lifestyle
Deliverable
product features
Required skills
Brand strategy, digital campaign execution, performance marketing analytics, consumer insights, cross-functional leadership, product storytelling, influencer partnership management, market expansion planning
Preferred skills
MBA/PGDM, 10+ years D2C marketing experience, data-driven decision making, understanding of e-commerce growth strategies
Technologies
Performance marketing platforms, social media channels, email marketing tools, analytics platforms
Responsibilities
Develop and execute annual brand and marketing strategies aligned with D2C growth objectives; Plan and execute digital-first marketing campaigns across performance marketing, social media, and content channels; Partner with product and design teams to support new product development and launches; Monitor brand and product performance across website, marketplaces, and social platforms; Collaborate with e-commerce, design, supply chain, and customer experience teams to execute marketing initiatives
Seniority
Senior, hands-on IC