Content Marketing Specialist
Core
Evolve brand presence and drive demand generation for an AI-powered industrial automation platform serving the manufacturing ecosystem.
Role type
B2B content marketing specialist (industrial automation)
Builds
Technical blogs, whitepapers, campaign emails, web content, event materials, and buyer's guides for engineers and business decision-makers.
Domain
Industrial automation, robotics, manufacturing, AI-driven systems
Deliverable
product features
Required skills
B2B content strategy, technical writing, SEO optimization, CMS management, cross-functional collaboration, campaign execution, narrative translation of complex concepts
Preferred skills
Knowledge of manufacturing/robotics trends, experience with content calendars, social media community engagement
Technologies
CMS, SEO tools
Responsibilities
Execute content roadmap for product launches and campaigns; write engaging content explaining industrial automation technologies; produce diverse content formats (blogs, whitepapers, emails, web copy); translate technical concepts for non-technical audiences; collaborate with product marketing, engineering, and sales teams; support campaign launches with multi-channel assets; maintain and optimize content for engagement and conversion; manage content calendar and social media initiatives; track content performance metrics.
Seniority
Individual Contributor
