Performance Marketing Manager H/F
Core
Design and execute inbound growth strategy leveraging AI, automation, and data to drive measurable business growth for a workforce management SaaS.
Role type
Performance Marketing Manager (Inbound/Growth)
Builds
Scalable acquisition system combining SEO, content, automation, and conversion optimization for a European SaaS platform.
Domain
B2B SaaS / Workforce Management / Shift-based scheduling
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Inbound marketing strategy, SEO, lead generation, marketing automation (HubSpot), data analytics, conversion funnel optimization, AI/LLM application, content strategy, KPI ownership (MQLs, SQLs, MRR, CPL), team leadership
Preferred skills
Experience in B2B SaaS or scale-up environments, creative storytelling balanced with ROI focus, workflow structuring
Technologies
HubSpot, Notion, Looker, AI/LLM tools
Responsibilities
Design and execute inbound strategy across multiple European markets; Build scalable acquisition systems; Leverage AI and LLMs for content multiplication and personalization; Lead data-driven content strategy; Define and own KPIs; Collaborate with Growth, Product Marketing, Sales, and Design; Build and mentor a small inbound team
Seniority
Mid-Senior (4-7 years experience), hands-on IC with team leadership