Analista de performance/Growth B2B (Marketing)
Core
Executing B2B digital marketing campaigns focused on lead generation, customer reactivation, and performance optimization for the automotive and logistics sectors.
Role type
B2B Performance Marketing Analyst
Builds
Digital marketing campaigns, lead generation flows, and customer reactivation programs
Domain
Automotive and Logistics (B2B)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital campaign management, CRM automation, data analysis, conversion optimization, B2B lead generation, cross-functional collaboration
Preferred skills
Meta Ads, Google Ads, WhatsApp marketing, ICP segmentation
Technologies
Meta Ads, Google Ads, CRM, WhatsApp
Responsibilities
Execute B2B digital marketing campaigns, create customer reactivation campaigns, manage Meta Ads and Google Ads campaigns, support B2B lead generation strategies, monitor campaign performance and KPIs, improve conversion and ROI, collaborate with Sales and SDR teams, track campaign results within the sales funnel, segment campaigns according to ICP, support relationship campaigns via WhatsApp, assist in configuring and monitoring automation flows, interpret dashboards and commercial metrics