Content Marketing Lead
Core
Senior content leader developing high-quality thought leadership and strategic marketing content within asset management to engage senior investment professionals.
Role type
Senior IC content marketing lead (private markets)
Builds
Insight-led thought leadership content (articles, reports, POVs, campaigns) for institutional and wealth audiences
Domain
Asset management / Private markets
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Private markets expertise (private equity/credit), strategic content planning, stakeholder alignment, senior stakeholder influence, complex strategy translation, editorial standards, SEO/GEO/AEO optimization, data-driven performance analysis
Preferred skills
Journalism/editorial background, long-term thematic content programs, additional asset classes (real estate/infrastructure), CMS/marketing automation/analytics proficiency, regulatory compliance knowledge
Technologies
Content management systems, marketing automation platforms, analytics tools
Responsibilities
Own and evolve long-term content roadmap aligned to business priorities; Lead end-to-end content planning, coordination and delivery; Act as primary point of contact for investment teams guiding content direction; Secure timely sign-off from senior stakeholders; Produce and oversee high-quality thought leadership across various formats; Optimise content for search engines and AI models; Analyse content performance data to measure effectiveness and make recommendations; Translate complex private markets strategies into clear narratives; Maintain high editorial standards; Provide strategic input to shape content direction and messaging; Support execution across channels to deliver content to target audiences
Seniority
Senior, hands-on IC