Content Marketing Manager
Core
Develop and deliver high-quality, engaging B2B content to increase brand awareness, strengthen market positioning, and support business growth.
Role type
Content Marketing Manager
Builds
Content strategy, social media presence, written/visual/video assets, and marketing campaigns for B2B audiences.
Domain
B2B Marketing / EdTech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B content marketing strategy, copywriting, project management, social media strategy, SEO principles, design and content creation, CMS/CRM/web analytics proficiency, data analytics, AI tool usage
Preferred skills
Experience with government-funded learning programmes, apprenticeships, or EdTech
Technologies
Adobe Creative Suite, Canva, CMS, CRM, web analytics platforms, AI tools
Responsibilities
Lead content marketing strategy and planning; own and deliver social media strategy; produce high-quality content across multiple formats; champion copywriting excellence; create and optimise SEO-focused content; lead development of key marketing assets; shape and maintain brand verbal identity; use data and analytics to measure and optimise performance
Seniority
Mid-level, hands-on IC