Digital Marketing Manager (m/w/x)
Core
Planning and executing paid social campaigns, conducting market analysis, and optimizing performance marketing channels for a European precious metals trader.
Role type
Digital Marketing Manager
Builds
Integrated advertising strategies and performance campaigns
Domain
Precious metals trading / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social campaign management, market analysis, A/B testing, budget monitoring, KPI analysis, trend identification, reporting, Google Ads, Facebook Business, Google Analytics (GA4), Google DataStudio, Looker Studio
Preferred skills
Data-driven marketing approach, analytical skills, stakeholder presentation
Technologies
Google Ads, Facebook Business, Google Analytics (GA4), Google DataStudio, Looker Studio, META, LinkedIn, YouTube
Responsibilities
Plan and execute paid social campaigns, conduct market analysis to identify new opportunities, perform A/B testing and continuous optimization, monitor budgets and analyze KPIs, observe trends and identify relevant channels, create reports and dashboards for stakeholders, collaborate with other marketing teams to develop integrated advertising strategies
Seniority
Mid-level, 3+ years experience