Marketing Digital Performance
Core
Ensuring maximum efficiency and performance of digital brand investments through data-driven campaign execution, real-time optimization, and strategic analysis.
Role type
Digital Performance Marketing Manager
Builds
Optimized digital campaigns across SEM, programmatic, social paid, display, and video channels for Santander's global brand.
Domain
Financial Services / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), TikTok, Programmatic Advertising (DV360), Affiliate Marketing, Advanced Excel, Adobe Target & CRO, Tracking & Data Attribution, First-party Data Activation
Preferred skills
A/B Testing, Audience Segmentation, ROI Analysis, Budget Allocation, Partner Management
Technologies
Google Ads, Meta Ads, TikTok, DV360, Adobe Target, Excel
Responsibilities
Implement and optimize performance campaigns across all digital channels; Analyze results by channel/audience to provide strategic recommendations; Coordinate execution with agencies and partners; Identify optimization opportunities and run A/B tests; Plan tactical campaign distribution and monitor daily budget spend; Contribute to defining strategic KPIs and attribution models.
Seniority
Mid-Senior (5-7 years experience)
