Global Marketing Manager
Core
Leading global brand strategy, product innovation, and packaging for a dermocosmetics company focused on Smart Aging.
Role type
Senior Global Marketing Manager
Builds
Global brand identity, new product launches, and strategic marketing campaigns for dermocosmetic products.
Domain
Dermocosmetics / Beauty / Smart Aging
Deliverable
product features
Required skills
Global marketing strategy, brand management, product development, project management, team leadership, budget management, ROI analysis, cross-functional collaboration
Preferred skills
Experience in dermocosmetics or beauty industry, SAP proficiency
Technologies
SAP, Microsoft Office
Responsibilities
Define and implement global marketing strategy aligned with corporate objectives; Ensure brand identity consistency across all markets and channels; Lead product innovation and development in collaboration with R&D; Supervise global campaigns and creation of strategic assets; Direct packaging projects ensuring alignment with brand positioning; Manage and coordinate Brand and Product teams; Collaborate with sales and finance to drive business impact; Analyze global KPIs and optimize strategy based on results; Manage global marketing budget with focus on ROI.