Senior Growth Manager
Core
Design and execute paid marketing strategies, ASO, and organic growth loops to drive mobile app installs and retention for a GenZ-focused AI assistant in LATAM.
Role type
Senior Growth Manager (B2C mobile apps)
Builds
Mobile app user base and engagement for an AI personal assistant
Domain
Consumer technology / AI / LATAM market
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing, digital advertising, growth loops, customer segmentation, lifecycle management, A/B testing, ASO, budget optimization, data analysis
Preferred skills
Experience with WhatsApp chatbots, GenZ audience targeting, product innovation
Technologies
Play Store, App Store, WhatsApp
Responsibilities
Design and execute paid marketing strategies for mobile app installs, manage multi-channel performance marketing campaigns, optimize marketing budgets for CPA and retention, execute ASO strategies, leverage website and WhatsApp chatbot for user acquisition, partner on organic growth features, design personalized user onboarding experiences, conduct A/B testing and performance reporting, analyze market trends and competitor strategies
Seniority
Senior, hands-on IC