Wearables Marketing Expert
Core
Lead go-to-market strategy and customer acquisition for an AI-powered wellness product in the wearables ecosystem.
Role type
Senior marketing lead (wearables/health-tech)
Builds
Wearable health devices and subscription-based wellness services
Domain
HealthTech / Consumer Electronics
Deliverable
product features
Required skills
go-to-market strategy, performance marketing (Meta, TikTok, Google, YouTube), strategic partnerships, market research, data analysis, customer journey optimization, D2C marketing
Preferred skills
hardware-plus-subscription business models, biohacking/longevity community networks, habit-formation psychology
Technologies
Shopify, Amazon, Meta, TikTok, Google, YouTube
Responsibilities
Develop and execute go-to-market strategy including positioning, pricing, and launch plans; Translate wearable health metrics into customer benefits; Plan and optimize paid social campaigns; Build strategic partnerships with manufacturers and platforms; Lead end-to-end product launches; Optimize customer journey from acquisition to subscription activation; Conduct market research and competitor analysis; Monitor KPIs including CAC, connection rates, and retention.
Seniority
Mid-Senior, hands-on IC
