Marketing Manager
Core
Develop and execute marketing strategies, manage advertising campaigns, and drive customer acquisition for Bluespec Holdings group of companies.
Role type
Marketing Manager
Builds
Marketing plans, advertising campaigns, and content for company website
Domain
General business marketing
Deliverable
product features
Required skills
Strategic planning, campaign performance analysis, budget management, customer insights analysis, content creation, agency partnership management, lead generation, market analysis
Preferred skills
Brand management, community management, executive-level interaction
Technologies
None stated
Responsibilities
Track and analyze advertising campaign performance, establish market positioning and target audiences, lead marketing program execution, create analytics reporting for strategy development, develop creative briefs for ad agencies, gather customer insights to increase conversions, measure marketing initiative effectiveness, produce engaging website content, build relationships with industry players and vendors, adjust advertising operations based on customer behavior
Seniority
Management level