Senior Marketing Manager
Core
Strategic leadership for brand marketing and trade initiatives across HK/SG, driving digital campaigns, influencer collaborations, and retail sell-through for a revolutionary skincare brand.
Role type
Senior Marketing Manager (Brand & Trade)
Builds
Brand awareness, consumer engagement, and retail sales performance for a green chemistry skincare brand.
Domain
Skincare / Beauty / Green Chemistry
Deliverable
product features
Required skills
360° campaign planning, social media strategy, performance marketing, content creation, KOL/KOC management, trade marketing, data-driven decision-making
Preferred skills
Creative storytelling, cross-functional collaboration, market analysis
Technologies
Paid social platforms, SEO tools, email marketing platforms
Responsibilities
Develop and execute 360° marketing campaigns (ATL/BTL), lead social media strategy and influencer collaborations, manage performance marketing, oversee content creation, plan and execute product launches, manage KOL/KOC landscape and partnerships, share competitor showcases and market analysis
Seniority
Senior, hands-on leadership