Content Marketing Strategist
Core
Lead the development of customer-focused content and content systems to support integrated marketing campaigns, ABM programs, and digital advertising for commercial contractors.
Role type
Content Marketing Strategist (B2B SaaS)
Builds
Scalable content pipelines, templates, prompt libraries, and editorial infrastructure for blogs, social media, video, and sales enablement assets.
Domain
B2B SaaS / Field Service Management
Deliverable
product features
Required skills
Content strategy, customer storytelling, AI tool utilization, workflow design, cross-functional collaboration, project management, data analysis
Preferred skills
B2B SaaS marketing, AI-assisted content workflows, SEO/AEO best practices, CMS platforms, marketing automation
Technologies
AI tools, CMS platforms, marketing automation tools, analytics platforms
Responsibilities
Lead and evolve content strategy across the full funnel; Design scalable content pipelines supported by automation and AI; Build templates and processes for customer stories; Collaborate with Demand Generation and Brand teams on campaign goals; Maintain brand voice and messaging consistency; Design systems for scalable content publishing and updates.
Seniority
Mid-Senior, hands-on IC