B2B Marketing Manager
Core
Building brand expert image and generating qualified leads (MQL) for the sales team through integrated content, event, and email marketing actions.
Role type
B2B Marketing Manager
Builds
Marketing campaigns, webinars, events, and sales enablement materials for the field service sector.
Domain
B2B Marketing / Field Service / Security & Facility Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, lead generation, webinar organization, email marketing automation, B2B social media management, sales enablement content creation, project management, copywriting, data analysis
Preferred skills
IT/SaaS/Technology industry experience, LinkedIn Ads, Google Analytics, graphic design tools
Technologies
ClickMeeting, Meet, MailerLite, Mailchimp, LinkedIn Ads, Google Analytics, Canva
Responsibilities
Organize webinars (topic selection, guest invitation, moderation, promotion, follow-up); Manage contact databases, segment audiences, and execute conversion-focused email campaigns; Organize exclusive meetings with decision-makers in Security/FM and plan participation in industry trade shows; Manage company and product profiles on LinkedIn and Facebook; Create sales enablement materials (case studies, presentations, one-pagers) to help sales close deals.
Seniority
Mid-level (3-5 years experience)
