Marketing Manager (Content B2B)
Core
Building a B2B content marketing system from scratch for a defense and critical infrastructure company to establish it as a market leader in Poland and internationally.
Role type
Senior B2B Content Marketing Manager
Builds
Content systems, brand positioning, and communication strategies for defense and critical infrastructure solutions.
Domain
Defense / New Technologies / Critical Infrastructure
Deliverable
product features
Required skills
B2B marketing strategy, Buying Persona development, content system design, expert storytelling, marketing automation, AI/LLM usage
Preferred skills
deep-tech experience, international communication, defense market knowledge
Technologies
LinkedIn, X, YouTube, marketing automation tools, AI/LLM
Responsibilities
Co-create company marketing direction and translate it into B2B communication actions; Create Buying Personas for key segments; Design and implement a Content Management policy; Develop existing content initiatives into a scalable system; Create content (articles, case studies) with internal experts; Scale communication across channels and build expert brand image.
Seniority
Senior, hands-on IC