Senior Global Digital Marketing Manager
Core
Architecting the global digital ecosystem and driving ecommerce growth for a fashion brand through performance marketing and multi-channel strategies.
Role type
Senior Global Digital Marketing Manager
Builds
Global ecommerce growth and digital performance marketing initiatives
Domain
Fashion retail / Digital Marketing
Deliverable
product features
Required skills
Full-funnel digital strategy, Performance marketing (Meta, Google Ads, TikTok), Multi-channel budget forecasting, SEO, Social media management, Data analytics, AI-driven decision making, UX/UI optimization
Preferred skills
Innovation in digital channels, Global market expansion, Customer lifetime value optimization
Technologies
Meta Ads, Google Ads, TikTok Ads, AI-driven tools
Responsibilities
Define and execute comprehensive digital marketing strategy across paid, owned, and earned channels; Translate business goals into actionable KPIs (ROAS, CAC, LTV); Optimize brand and performance marketing strategies across major global platforms; Oversee global ecommerce marketing strategy and promotional activities; Strategically allocate multi-channel digital marketing budget
Seniority
Senior, hands-on IC
