Senior Software Engineer
Core
Develop and implement performance-driven digital strategies to increase website traffic and optimize user conversion for BYD Automotive's digital presence.
Role type
Digital Marketing Specialist
Builds
Digital marketing campaigns, SEO strategies, and website optimization initiatives
Domain
Automotive / Digital Marketing
Deliverable
product features
Required skills
Google Ads, Meta Ads, Bing Ads, programmatic advertising, SEO, analytics tools, CMS management, UX/UI optimization
Preferred skills
Conversion rate optimization (CRO), data-informed keyword targeting
Technologies
Google Ads, Meta, Bing, Google Analytics, Search Console
Responsibilities
Develop and implement performance-driven digital strategies; Plan, execute, and optimize biddable media campaigns; Manage programmatic advertising initiatives; Drive SEO strategy; Optimize website performance; Monitor campaign performance and provide insights
Seniority
Mid-level (5–6 years experience)