Senior Performance Marketing Specialist
Core
Senior Performance Marketing Manager responsible for scalable lead generation via Paid Search and Paid Social, managing budgets and KPIs to drive growth.
Role type
Senior Performance Marketing Manager
Builds
Scalable lead generation campaigns and conversion-optimized landing pages
Domain
EdTech / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads Manager, GA4, funnel logic, conversion copywriting, data analysis, budget allocation, A/B testing, cross-channel strategy
Preferred skills
TikTok Ads, LinkedIn Ads, Native Ads, YouTube Ads, experience in growth/performance-driven environments
Technologies
Google Ads, Meta Ads Manager, GA4
Responsibilities
Conceptualize, set up, and optimize performance campaigns; manage budget and KPIs; analyze campaign data to derive growth measures; create and optimize ad copy and landing pages; implement structured testing roadmaps; optimize lead quality with Sales; evaluate and scale new channels; create structured reporting.
Seniority
Senior, hands-on IC
