Performance Marketing Manager:in (m/w/d)
Core
Designing and optimizing social recruiting campaigns from concept to final performance using neuromarketing principles and data-driven analysis.
Role type
Performance Marketing Manager (Recruiting)
Builds
Social recruiting campaigns for mid-sized companies and corporations
Domain
Recruitment / Human Resources / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing campaign management, Meta (Facebook/Instagram) ad platform expertise, A/B testing, Hypothesis development, Copywriting, Target audience analysis, Neuromarketing concepts, Data analysis with tracking tools
Preferred skills
TikTok advertising, LinkedIn advertising
Technologies
Meta, TikTok, LinkedIn, Hotjar, Leadmetrics
Responsibilities
Develop social recruiting campaign concepts, Conduct deep target audience analysis, Write copy and define tonalities, Execute A/B testing and optimize campaigns, Analyze tracking data to derive concrete optimizations, Collaborate with design and recruiting teams
Seniority
Mid-level (2+ years experience)
