Marketing Manager
Core
Lead integrated marketing strategies and campaigns to drive product consideration, acquisition, and growth for HCF's Private Health Insurance (PHI) portfolio.
Role type
Mid-level Senior Marketing Manager (Private Health Insurance)
Builds
Integrated marketing campaigns, go-to-market strategies, and commercial propositions for PHI products.
Domain
Health Insurance / Private Health Insurance
Deliverable
product features
Required skills
Integrated campaign strategy, agency management, cross-functional stakeholder influence, commercial and analytical skills, data-driven testing, copywriting, regulated industry experience
Preferred skills
Experience in insurance, financial services, or Telco
Technologies
None stated
Responsibilities
Develop and execute PHI marketing strategies aligned to business objectives; Lead end-to-end delivery of integrated campaigns including budget management; Partner with Media and Brand teams to optimize channel investment; Work with Product teams on propositions and go-to-market plans; Use data and customer insight to improve conversion; Align cross-functional teams on priorities and compliance
Seniority
Mid-level Senior, hands-on IC
