Head of Product Marketing
Core
Own the full product marketing remit across Payments, Marketplace, and SaaS domains to drive growth via positioning, pricing, messaging, and in-market execution across 14 European markets.
Role type
Head of Product Marketing (Senior Leadership)
Builds
Product-led go-to-market strategies, high-impact launches, and sales enablement for a European marketplace, SaaS, and Payments platform.
Domain
European Beauty & Wellness Marketplace, SaaS, and Payments
Deliverable
product features | production ML models | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Product marketing strategy, two-sided marketplace expertise, SaaS experience, payments domain knowledge, sales enablement, customer insight synthesis, data analysis, cross-functional leadership, team coaching, multi-market adaptation
Preferred skills
Experience in both B2B and B2C contexts, field presence (customer interviews, sales shadowing), bridging Product and Marketing functions
Technologies
N/A
Responsibilities
Drive acquisition, activation, and retention using product marketing levers; own end-to-end product marketing from positioning to execution; evangelize products internally to build advocacy; conduct customer research and synthesize feedback; partner with Product on go-to-market strategy; manage and develop a small team of PMMs
Seniority
Senior, hands-on leader with team management responsibilities