Social Media Manager
Core
Lead brand positioning, social media strategy, and overall communication across digital channels to shape brand perception and ensure consistent messaging aligned with business objectives.
Role type
Marketing & Communications Manager (Social Media focus)
Builds
Brand narratives, social media strategies, content calendars, and executive visibility programs for B2B audiences.
Domain
B2B Technology, SaaS, Cloud, Data Center
Deliverable
product features
Required skills
Brand positioning, social media strategy (LinkedIn focus), storytelling, analytics interpretation, cross-functional coordination, campaign management, content ownership
Preferred skills
AI tools for content ideation and automation, MBA in Marketing
Technologies
Google Analytics, platform insights tools
Responsibilities
Define and drive brand messaging and positioning; develop and execute comprehensive social media strategy; oversee content calendars and storytelling frameworks; track and analyze performance across digital platforms; collaborate with design and performance marketing teams; provide guidance to junior team members.
Seniority
Mid-Senior, hands-on IC