Specialist Content Strategy CK EMEA
Core
Leading the seasonal go-to-market content strategy and calendar for Calvin Klein's e-commerce site, aligning merchandising and marketing channels to drive sales and conversion.
Role type
Specialist Content Strategy (eCommerce)
Builds
Seasonal onsite campaign content, user journeys, and creative asset briefs for the Calvin Klein e-commerce platform.
Domain
Fashion retail / eCommerce
Deliverable
product features
Required skills
Strategic planning, cross-functional coordination, data analysis (investment, sales, conversion), project management, stakeholder liaison, translation agency management, team leadership.
Preferred skills
Experience in fashion retail, knowledge of digital merchandising, fluency in English and local EMEA languages.
Technologies
eCommerce platforms, analytics tools, project management software.
Responsibilities
Own and manage the seasonal go-to-market onsite campaign strategy and calendar; Brief content requirements into the Marketing team using data insights; Oversee the briefing of site journeys and campaign assets to copywriters, designers, and UX teams; Support and manage the Junior Specialist/Coordinator; Project manage strategic and campaign-related briefings; Analyse campaign performance and coordinate post-campaign analysis; Manage the relationship with the translation agency; Serve as a key liaison across e-commerce and marketing departments.
Seniority
Specialist, hands-on IC with team support
