M&M's Performance Marketing Manager H/F/X
Core
Driving traffic and sales for M&M'S DTC & DTB online businesses across Europe using a data-driven approach to manage paid media and partnerships.
Role type
Performance Marketing Manager
Builds
Online performance-based marketing channels (search, social, display/retargeting, affiliate) for M&M'S European digital business
Domain
Consumer Packaged Goods (CPG) / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
DTC acquisition marketing, managing multi-million euro media budgets, Google/Meta advertising, agency management, web analytics, marketing attribution tools, data-driven decision making, test-and-learn approach
Preferred skills
Marketing mix modelling, incrementality measurement, intern management
Technologies
Google Analytics, Measured, Google, Meta
Responsibilities
Execute marketing strategy and plan using data to propose growth tactics; Develop promotional strategies and manage promotional calendar for mms.com in EU; Collaborate with EU Digital leader and global teams on creative assets, promotions, customer service, and supply chain; Oversee partnerships with external media and marketing agencies; Own reporting tools and dashboards to drive adoption of attribution and marketing mix modelling tools
Seniority
Mid-Senior, hands-on IC